How To Become a Marketing Guru
Monday, April 24, 2006
  The Land says I'm a guru

Here's proof that, when faced with a person who appears to know more than they do, the media immedioately reach for the word 'guru'. It is used twice in this article which appeared last week. Once in the caption and also in the opening sentence.
Nice article. Half a page, on page 33. Opposite a report which indicates that the current bosses of the wool industry do not understand marketing. I'm angling to take over the job. "Bring in the Guru!" they will shout.

 
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Michael Kiely, CMG., is Australia's only official Marketing Guru. His guru status has been certified by the International College of Certified Marketing Gurus. He is the only marketing practitioner qualified to use the letters CMG after his name. Beware of cheap imitations. To sign up for "Guru Michael's Marketing Thought For The Day" -a free email service - visit www.michaelkielymarketing.com.au.

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