The Land says I'm a guru
Here's proof that, when faced with a person who appears to know more than they do, the media immedioately reach for the word 'guru'. It is used twice in this article which appeared last week. Once in the caption and also in the opening sentence.
Nice article. Half a page, on page 33. Opposite a report which indicates that the current bosses of the wool industry do not understand marketing. I'm angling to take over the job. "Bring in the Guru!" they will shout.