How To Become a Marketing Guru
Tuesday, May 02, 2006
  You know you've made it when...
You know you've made it when a woman walks into your boardroom and says, "I've wanted to meet you for a long time, just to see what you're like."
I am breathing heavily. She says, " I came to see the guru." I think 'This is getting outa hand...' She was a stunning brunette, tall, angular. Her eyes told of a million disappointments. I was disappointed.
"You're not getting any business out of me. I'm just curious to see what you're like."
That's when you know you've made it to guru status. When they show you no respect.
I had become a sideshow freak. But freak or no freak, I was going to do some business with that dame. somehow.
And that's how it turned out. We became good friends, and I forgave her the cheap shot when we met. She was simply marking her territory, declaring her need for defensive dominance.
She needed a hundred gurus in her life just then because it was splintering all apart. I was one of them.
Last time I saw her she was dancing with a cop. He promised me he'd be good to her. Her name means 'gold' in Croatian. She is gold. Pure gold.
 
Michael Kiely, CMG., is Australia's only official Marketing Guru. His guru status has been certified by the International College of Certified Marketing Gurus. He is the only marketing practitioner qualified to use the letters CMG after his name. Beware of cheap imitations. To sign up for "Guru Michael's Marketing Thought For The Day" -a free email service - visit www.michaelkielymarketing.com.au.

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