Monday, April 03, 2006
Hard work never killed a guru
Step 7. Hard work
In our last post we decided there is no such thing as hard work when you are doing the right work - work you love, work you would do in your own time, work that is recreation, work you have a passion for. It's only hard work to an outsider who doesn't have the bug.
When you're enjoying yourself, it's amazing how you find short cuts. How opportunities open up for you. WHen I discovered Marketing was my dharma, I became a magnet for information. People gave me stuff out of the blue.
A mate working in an ad agency told me they were throwing out a tea chest full of back issues of an industry magazine. Hey presto! I read the tea chest and suddenly I knew who the key players were, what the big issues were, and where the bodies were buried.
I read 12 metres of magazines I found on a university library shelf that no one else knew existed. I found in the pages of mags like Industrial Marketing (which became Business Marketing, then B2B) and Sales & Marketing Management whole marketing blockbuster ideas that were lost to the sands of time. When the time was ripe, I dusted them down and polished them up and presented them with pinache. And was declared a 'genius'.
That's a good start for gurudom. ¶ 1:36 AM
In our last post we decided there is no such thing as hard work when you are doing the right work - work you love, work you would do in your own time, work that is recreation, work you have a passion for. It's only hard work to an outsider who doesn't have the bug.
When you're enjoying yourself, it's amazing how you find short cuts. How opportunities open up for you. WHen I discovered Marketing was my dharma, I became a magnet for information. People gave me stuff out of the blue.
A mate working in an ad agency told me they were throwing out a tea chest full of back issues of an industry magazine. Hey presto! I read the tea chest and suddenly I knew who the key players were, what the big issues were, and where the bodies were buried.
I read 12 metres of magazines I found on a university library shelf that no one else knew existed. I found in the pages of mags like Industrial Marketing (which became Business Marketing, then B2B) and Sales & Marketing Management whole marketing blockbuster ideas that were lost to the sands of time. When the time was ripe, I dusted them down and polished them up and presented them with pinache. And was declared a 'genius'.
That's a good start for gurudom. ¶ 1:36 AM
