How To Become a Marketing Guru
Wednesday, April 26, 2006
  Any pulpit will do
Step 10. Any pulpit will do

Gurus need exposure like a flame needs oxygen. I said yes to every opportunity. Would I speak to this group. yes. Would I travel to this godforsaken place and spend a day with these relatively insignificant people. Yes. Would I step in at the last minute and make a speech at an event. Yes.
The day i was asked: Can you edit a magazine, I said Yes. Then went about finding out how to edit a magazine. I write articles for magazines. Sometimes I get paid for it.
Gaining the editorship of Australia's largest circulating marketing magazine was a stroke of luck. It was a challenge and I wrote nearly the entire issue for the first couple of years. But 20 years later my name is still on the masthead and my articles are still the most popular items that appear.
To become a guru you need a platform forf your pearls of wisdom.

I had a couple of would-be gurus try to muscle in on my patch, but I sent them packing. They had no substance and were more interested in becoming gurus than in helping people. (Oops! I let the secret out of the bag too early. Yes. A guru needs one furthe essential ingredient. A sincere desire to help people.)
 
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Michael Kiely, CMG., is Australia's only official Marketing Guru. His guru status has been certified by the International College of Certified Marketing Gurus. He is the only marketing practitioner qualified to use the letters CMG after his name. Beware of cheap imitations. To sign up for "Guru Michael's Marketing Thought For The Day" -a free email service - visit www.michaelkielymarketing.com.au.

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